How to Create Digital Assets to Sell on Amazon

In 2022, the digital products industry witnessed astounding growth, reaching a staggering $331 billion, and this upward trajectory is expected to persist in 2023, highlighting the industry’s expanding presence. Additionally, there has been a significant 217% increase in online course enrollments in the post-pandemic era and it signifies a surging global appetite for digital goods.

For creators of digital products, a common question arises: Which platform provides the ideal avenue to How to Create Digital Assets in 2023 and sell them on Amazon? While Amazon is renowned for its physical products, it often goes unnoticed as a platform for digital goods. However, it stands as an excellent platform to create digital assets for sale and gain visibility among a paying audience.

In this article, we’ll get into the complexities of generating digital assets to sell on Amazon in 2023 and explore some of the top-selling digital products on the platform.

Why Choose Amazon for Selling Digital Assets?

Amazon opens doors to a global market, tapping into the huge demand from millions of consumers around the world. This extends to digital products, offering the perks of instant downloads and eliminating shipping fees. Here’s why opting for Amazon as your digital asset marketplace is a rewarding choice:

Create Digital Assets to Sell on Amazon
  1. Quick Start: Unlike businesses dealing with physical goods, you can begin or start creating digital assets to sell on Amazon.
  1. Minimal Upfront Investment: Forget about investing in warehouses, logistics, employees, or inventory. Digital assets must have none of these.
  1. High-Profit Margins: Digital assets are scalable, meaning you can sell them countless times without extra costs, resulting in higher profit margins.
  1. Passive Income: Once your digital asset is on Amazon, it’s sold, providing you with a source of passive income.
  1. Global Audience: Amazon’s vast user base ensures that content creators can tap into an engaged audience searching for digital products.

Amazon Digital Services: Your Partner in Digital Product Delivery

Amazon Digital Services encompasses various aspects of digital product delivery, encompassing both internal products like Amazon Drive, Amazon Prime Video, and Amazon Music, as well as external services such as Kindle Direct Publishing (KDP). If you’ve authored a book or designed a digital experience, Amazon Digital Services is where you offer them to your customers.

Best-Selling Digital Products on Amazon

How to Sell Digital Products on Amazon

If you’re unsure where to start, there’s a plethora of digital products you can offer, ranging from ebooks and online courses to various prints and graphic design templates. Here are some of the popular categories:

  1. Ebooks: Amazon Kindle is a leading global platform for ebooks, accommodating various formats, including PDFs. Don’t limit yourself to fiction or business books; explore travel guides, case studies, or textbooks in your journey of creating digital assets to sell on Amazon.
  1. Digital Art: Amazon Merch is ideal for artists and graphic designers. Upload your artwork, and the service will print it on physical products, eliminating the need for inventory management.
  1. Music: Amazon Music’s TuneCore enables musicians to upload and sell their music through many stores and streaming services, expanding their reach.
  1. Software: If you’re skilled in software development, consider creating digital assets like mobile apps, e-commerce themes, or website templates on Amazon Appstore.
  1. Digital Courses: Online courses are popular on Amazon. Convert your expertise, whether it’s copywriting, photography, or yoga, into video courses for a broad audience.
  1. Stock Photography: While not as common, selling stock photography on Amazon exposes your photos to a global market, catering to websites and digital creators.
  1. Video Games: Independent game creators can sell their games on Amazon by providing detailed descriptions, themes, images, and screenshots to entice customers.
  1. Templates: Create templates for business planning, contracts, DIY projects, or presentations, offering a valuable starting point for others in their journey of creating digital assets to sell on Amazon.
  1. Downloadable Prints: Offer downloadable prints like coloring pages, workbooks, and greeting cards, providing a passive income stream.
  1. Audio Files: Produce audio files, such as speeches, voice-based instructions, and lessons, targeting specific niches in your pursuit of creating digital assets to sell on Amazon.

How to Create Digital Assets to Sell on Amazon

If you’re new to the world of creating digital assets for sale, consider reading relevant books to gain insights into the industry. Two recommended reads are “How to Create & Sell Digital Products” by P. Teague and “How to Sell on Amazon” by Arx Reads, which focuses on launching a successful Amazon-based business.

3 Steps to Creating Digital Assets for Sale on Amazon

To maximize your digital asset’s chances of success on Amazon, follow a simple three-step process:


Even if you have a digital asset idea in mind, conducting research is crucial. Analyze how similar products are sold, perform keyword searches, and take note of descriptions and images used by successful sellers. Use third-party tools for in-depth insights into the Amazon marketplace.


Armed with research knowledge, create or refine your digital asset to meet the needs of your target audience. Consider launching a Least Viable Product (MVP) to gather market feedback and make improvements.


When your digital asset is ready to hit the market, create a seller account on Amazon, choosing between an Individual plan (paying fees per sale) or a Professional plan (paying a fixed monthly fee). Craft compelling digital asset descriptions, take high-quality photos or design mockups and then upload your products to the marketplace. Promote them through social media and paid advertising to maximize visibility.

Amazon offers a tremendous platform for creating digital assets to sell to a global audience. The key is to choose the right category that aligns with your skills and passions, conduct thorough research, and create high-quality offerings that resonate with your target audience. By following these steps and staying attuned to market trends, you can navigate the digital landscape on Amazon in 2023.

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