Puma’s Black Station project is accessed through a “hyper-realistic digital lobby room” containing three portals.
German sportswear giant Puma has announced the launch of its first Metaverse website called Black Station. Offering exclusive Non-Fungible Tokens (NFTs) featuring redeemable limited edition physical sneakers to be unveiled as part of the ongoing “Futrograde” show at the New York Fashion Week (NYFW). PUMA Black Station aims to be an immersive, interactive portal where consumers can experience the brand’s future. PUMA is now joining Adidas Originals as the latest sportswear brand to launch a digital collectible.
Puma’s black Station has a digital lobby area with three portals. The first two of his portals are now accessible, revealing the Nitro NFRNO and Nitro Fastroid sneakers linked to the brand’s recent NFT Nitrous Mint. A consumer who creates a Nitropass can receive two of his NFTs. One is the physical product, and the other is the customer experience. After the Futrograde show, Minters can burn his NFTs with product claims and claim physical sneakers.
A third portal will serve as the entry point to the NYFW Metaverse digital runway show, allowing visitors to view digital adaptations of the show and interact with collected data. It tells how brands connect in-person and digital events across the evolving Metaverse. The Black Station metaverse by venture company FTR. Unreal Engine will use to design this.
Nike has made approximately $184 million financially, thanks to its NFTs products. This is a clear sign for the market and it will grow up soon.
According to Dune Analytics, Nike topped the chart of companies benefiting most from NFT sales. With Dolce & Gabbana making about $23.67 million.
The truth is that the metaverse is open to all companies that want to go beyond the real world.